From ads to email to social to CRO and beyond, I help brands build the systems that support profitable growth. My philosophy is one that centres the customer: combining qualitative and quantitative research to find messaging that converts. I’m omni-channel, data-obsessed, a player-coach, and available for freelance work.
Chanelle built, created, nurtured and grew this absolutely incredible department that achieves goals that would be completely unreachable to mere mortals…The world knows who we are now thanks to the hard work she has done here.
I ideated every concept here and project-managed the teams and creators who produced them.
The challenge at Ceremonia was to lift average order value beyond the cost of a single shampoo. We achieved an 18% increase by restrategising around the entire customer journey: pushing traffic to a brand new ‘hair quiz’ and promoting higher-priced products through an email flow. I also worked with the Logistics team to create the Post-Partum Hair Kit after customer research revealed an under-served niche. The high-priced kit became a top seller, with our best-performing ad and landing page, and a big hit with affiliate partners.
The Class landing page spoke to everyone and converted no one. I repositioned the messaging away from a generic fitness app and towards a specific audience: people who wanted to take their therapy further. Narrowing who the page addressed lifted conversion on its own. Adding social proof and celebrity testimonials after structured split testing took it to a 24% increase.
I ideated every concept here and project-managed the teams and creators who produced them.
Chanelle is a hustler and a doer with a unique variety of skill sets, bringing an endless amount of creative content ideas. Whether it’s via email campaigns, website offers or influencer briefs, Chanelle brings a valuable mix of creativity and growth with a data driven approach to content. What sets Chanelle apart is her ability to both ideate and execute.
‘Ceremonia was able to lower its acquisition costs while increasing traffic by reallocating money from Facebook ads to key partnerships, micro-influencer relationships and affiliate programmes.’
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Featuring Ceremonia’s inaugural Hispanic Heritage Month campaign, conceived and led by me and brought to life by Ceremonia’s internal design team.
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‘Popular independent music venue Elsewhere is launching a new membership programme that will provide tiered benefits to loyal patrons, hoping to spur returning traffic into the venue.’
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The app-based retention programme I managed at Cityfox gathered attention around the world. We manufactured exclusivity to increase sales using classic loyalty programme tactics in a custom-built app.
Read articleChanelle shows time and time again her ability to think outside the box…she has a wealth of information and proven strategies that can be tapped into.
Adelaide born, Brooklyn based