Three variations of this creative were tested on Meta to find the highest performer, after previous tests showed that statistics tended to work well for Ceremonia’s audience.

Before & after images tended to excel with Ceremonia’s audience, and this ad was the highest performer out of about a dozen different varieties of Acai Style Refresher ads.

This question format performed exceedingly well across various kinds of products at Ceremonia, and for the Guava Beach Waves launch it became the most efficient piece of creative.

Because shampoo & conditioner were strong performers in retargeting for us, we highlighted the products in our retargeting creative.

At Soko Glam, I partnered with a creative agency to bring awareness to their fifth annual Best of K-Beauty Awards. With a campaign across Facebook and Instagram, they were able to reach more than a million people for our biggest campaign ever. (The above piece was part of the retargeting creative.)

With Facebook CPMs rising, we diversified advertising across emerging platforms including Pinterest and Reddit, which allowed us to continue to scale growth at efficient ROAS.

The Pinterest campaign was two-pronged, with separate creatives for prospecting and retargeting.