Email should be your most efficient channel. Are you getting the most out of it?
⚡️ Automations
There’s nothing better than making money while you sleep. For most brands, I introduce no fewer than four automated flows to do just that.
💌 Campaign strategy
Anyone can send an email. It takes skill to send a sales email that people actually want to read, and to avoid the spam box on the way. By pivoting regular campaigns at BestSelf.co to focus on contents of the products and their benefits in accordance with the user’s stage in the purchase funnel (see image in gallery below), we were able to increase click through rate and revenue per send to the highest figures in the company’s 8-year history.
🔬 Split testing
What’s better than an estimate? An estimate with data. I work with your team to test everything from design to copy to timing, ensuring applicable learnings are shared along the way.
✋ Lead acquisition
At Ceremonia, email signups increased 6x after we restrategised to focus on pushing traffic to our hair quiz. In addition, after using split tests to improve the on-site quiz, Average Order Value for quiz-takers rose 20% the site overall.
