Conversion Rate Optimisation
Traffic isn’t cheap. Make the most of it with a data-driven approach to messaging.
Success Story:
Jayflex Fitness
The team at Jayflex Fitness had plans to redesign their website, but was unable to complete the new design for several months, and conversion was suffering in the meantime. By using split tests, I was able to reshape copy & messaging on the home page that immediately doubled conversion on the home page, leaving the design and development teams free to focus on the site revamp.
Success Story:
Ceremonia
Ceremonia was a huge success with beauty editors, but the hype was not reflected on the brand’s own website. Using split tests, we found that increasing the prominence of press reviews dramatically increased conversion on the home page.
In addition, we found that adding core values to each PDP increased conversion even more - an idea that came from user surveys revealing that the brand values were the most important decision-making factors to our customer.