Q&A with Australian fashion designer Josh Goot

Josh Goot is one of those names in fashion that needs no introduction. Ever since I had the privilege of photographing his Spring/Summer 2011 show at my first fashion week, I knew I had found a label worthy of my love.

While Adelaide style mavens have been hard-pressed to get their hands on his work in the past, he's coming to our city to present his Autumn/Winter 2013 collection for the first time on Friday. The exclusive-to-Muse designs will be previewed over a champagne lunch at Scool Eatery and Bar. To be at the ticketed event, call Muse on 8357 3338 or email contact@thestyleset.com. (Tickets are $80.)

In anticipation of the event, I gave the legendary Australian designer a call to talk about his Autumn/Winter 2013 collection currently in stores, the challenges that face his business, and his foray into the South Australian market.

Jemma Baines walks in the Josh Goot S/S 2011 show, which featured lengthy hemlines and signature clean silhouettes.

Jemma Baines walks in the Josh Goot S/S 2011 show, which featured lengthy hemlines and signature clean silhouettes.

What was the inspiration behind A/W 2013?

It's based on the idea of marble and the print story was inspired by marble. The rest of the collection was really just about modern dressing for an urban woman. The collection's pretty balanced; there's a lot of tailoring. We introduced jacquard for the first time in a gold marble feel.

The memorable prints that have featured in your recent collections are a world away from the minimalism of your early career. What's changed in the way you design?

We still believe in clean lines and our design is still relatively simple... we haven't abandoned minimalism, but we have embraced an international aesthetic. Hopefully in that mix we can create something new.

What's been the biggest challenge in producing the A/W 2013 collection?

The challenge is always trying to manufacture expansive collections at a very high standard in Australia with a small team and being an independent business.

How has being Australian affected your business on an international scale?

It certainly laid some hurdles along the path. Geography's certainly one of them, but it's more about reconciling the challenge around the different seasons. How can you be an Australian brand servicing the domestic market and at the same time be so disconnected on a separate seasonal cycle, and try and engage the international market with limited resources on a totally separate cycle? Fashion is so driven by this sense of the seasons. I wouldn't say we've overcome the challenge, but we're working on it.

How do you look back on the 2007 Target collaboration?

With fond memories. It was a great opportunity; I'm glad we did it. It certainly was a different time for the business. We were in our infancy and we had so much to learn - and we still do have so much to learn, but we had more then. It was also a different moment in global fashion: it was the beginning of the designer collaborations. At the time JG was the first Australian brand to do one.

Would you do a collaboration like that again?

I'm not closed to that sort of thing, but it depends on the nature of the work. But also these days we're trying to not get distracted with other projects, but [focus on] making our business work. We're so time poor that I need to every moment I have to channel my energies into the brand.

What do you think of the way the Adelaide woman dresses?

Adelaide is still discovering its style. I think the Adelaide girl is relaxed but chic and cool and chilled out from what I've come across. When I come to Adelaide it's always pretty family-oriented, so I haven't had the chance to really see that glamorous side of it.

Are you looking to expand further into the Adelaide market?

We're in conversations with David Jones but at the moment it's exclusive to Muse boutique.

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