2013 Adelaide Fashion Festival official opening

Held at the stunning Government House for the second time, the official launch of the Adelaide Fashion Festival has kicked everything into motion for what's sure to be an interesting two weeks. (One for me, as I'll be off to Los Angeles/Colorado halfway through the festival!) The personal home of His Excellency Kevin Scarce was an apt backdrop for Adelaide fashion: conservative, aristocratic, and aesthetically crowd-pleasing.

For the first time, though, the festival acknowledged Australian Fashion Labels' contribution to the local industry, and it's clear the group, which owns Finders Keepers, Cameo, Keepsake and Jagger, will play no small role in this year's events. The labels stand far apart from the pricier, network-driven labels that have traditionally been the pillars of the festival, like, Paolo Sebastian and Liza Emanuele. If mass-market labels continue to be embraced by the festival, it'll be interesting to see how it progresses. Whatever the case, it's refreshing to see a new approach and the stepping up of a new guard. 

To stay in the loop with Adelaide Fashion Festival events, have a look at the Adelaide fashion calendar I've set up. There are plenty of events both free & ticketed, so there's no excuse not to get along to something.

Chanelle x

 

Finesse Models' Melissa Johannsen, the 2012 face of the festival.

Finesse Models' Melissa Johannsen, the 2012 face of the festival.

Finders Keepers designer Amy Hicks

Finders Keepers designer Amy Hicks

Ivory Closet owner Bethany Green

Ivory Closet owner Bethany Green

Swim with the Current blogger and model Chloe Sargeant

Swim with the Current blogger and model Chloe Sargeant

Finesse Models' Alexandra Dawson

Finesse Models' Alexandra Dawson

Finesse Models' Emma Kirtland

Finesse Models' Emma Kirtland

Finesse Models' Kyla Newman wears Jaimie Sortino.

Finesse Models' Kyla Newman wears Jaimie Sortino.

Finesse Models' Stephanie Harrison

Finesse Models' Stephanie Harrison

Finesse Models' Rebecca Niven

Finesse Models' Rebecca Niven

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