Adelaide fashion designers: Penny Anne by Danielle Strong

I'm sure most Adelaide girls or guys would know about the Gilles Street Markets held on the third Sunday or every month. One store that I really like and always go to is the Penny Anne stall. Well, I met the designer last month at the markets and liked her stuff so much I decided to do a feature on her.

Danielle Strong the designer for Penny Anne started out by reinventing one off vintage pieces but soon moved on to hand sewing her own designs. This led to her being involved in the BMW Fashion Parade for Young Emerging Designers. Her label continued to grow providing the girls of Adelaide with unique and affordable fashion, inspired by vintage with a fashion forward edge.

Why Penny Anne? Well, the name Penny Anne actually belongs to Danielle’s mother who plays a pivotal role in the success of the label helping to hand sew every individual piece, an attribute Danielle plans to maintain keeping that personal touch in each garment. A signature piece of Penny Anne is the backless leotard which combines luxe with confidence, a quality every Penny Anne girl possesses.

Penny Anne lets you express your unmistakable style with feminine lines and beautiful fabrics that will take you from day to night with a walk, skip and jump in the puddles along the way!

Here are some of the designs from the Penny Anne 'Bridging the Gap' range.


The backless leotard everyone is talking about


Floral Backless Dress


Frill Top


Chain Vest


Fringe Vest


Floral and Lace Cropped Top


Lace Top


One Shoulder Dress

Danielle will be launching her next range in a couple of weeks. So I'm really excited about that! If you like what you see head on over to her


, which should be up in about 3 weeks, or you can add her on Facebook


to order whatever you want from the 'Bridging the Gap' range. If you're interested in the backless leotard, you have a choice of

lace, tulle, animal print, floral or fringing for the frill on the sleeve. I personally like the tulle and floral combo.

The designer herself


She will be at all the Gilles Street Markets, you won't miss her stall. It's the one with all the nice clothes in it! You can contact her via email at

or her mobile

0416 570 371

for orders.

Are you a Penny Anne girl?